Numi Organic Tea Releases New Carbon Footprint Label as Part of Ongoing Efforts to Fight Climate Change and Increase Transparency
Numi Organic Tea · Virtual Booth
Numi Organic Tea, an award-winning social enterprise, founding B Corporation member, and a leading purchaser of organic, Fair Trade CertifiedTM teas, announced today a new Carbon Footprint Label, which will be included on all of its tea boxes beginning in the first half of 2022. The new label is the first of its kind among U.S. tea producers and breaks down each product’s emissions into four categories – ingredients, packaging, transport and preparation – so that consumers can easily understand the carbon impact of their tea purchases. "Numi’s new Carbon Footprint Label is our commitment to the planet and we believe it’s vital to share our carbon number with consumers," said Reem Hassani, Chief Brand Officer & Co-Founder of Numi. “We hope this big step for sustainability encourages other brands to follow our lead and commit to sharing their carbon footprint. The more of us that join this movement, the more context consumers will have when considering the environmental impact of their daily habits. Consumers are looking for a way to take action against climate change and we want to empower them with the information they need to do that.” Numi worked with Planet FWD, the leading carbon management platform for consumer brands, to estimate an average product carbon footprint for all its teas and botanical products. In doing the study, Numi discovered that nearly half of a tea bag’s carbon footprint (46%) comes from boiling water. Consumers can reduce emissions by using an electric tea kettle, boiling only the amount of water they need, and opting for clean energy sources where available. Numi also found that its tea is preferable to coffee when it comes to carbon impact. The carbon footprint of a cup of Numi tea is 86% lower than a cup of conventional espresso and 37% lower than a cup of sustainably produced espresso.1 Numi is a Climate Neutral Certified company, which means it measures, reduces and offsets 100% of annual Scope 1, 2 and 3 emissions.