Ciranda Trifecta at Expo West: New Look, Leadership and Launch of E-Commerce Site


Hudson, WI - Ciranda, the leading supplier of certified organic, non-GMO and fair-trade ingredients, is making big changes to reflect a new era. New leadership, a new look and a customer-centric e-commerce site aimed at helping tomorrow’s food innovators are all part of the 2022 plan. J.P. Tournoy, Chief Executive Officer Jean-Philippe (JP) Tournoy took over as Chief Executive Officer in July 2020, but the pandemic didn’t slow him down. Tournoy led Ciranda to a record year in 2021, proving that “ingredients that inspire change,” a company mantra, is the prevailing sentiment among natural food companies. “Ciranda’s undeniable passion for the organic industry and social impact is inspiring,” Tournoy says. “We’ve created value and positive change in communities across the globe by connecting farmers and ingredient processors to markets they wouldn’t otherwise be able to access.” Brand Refresh Ciranda will unveil its new branding at Expo West, the first major refresh since its inception in 1994. Bright, beautiful imagery of plant sources and the people who care for the land reflect the company’s history and commitment to environmental and fair-trade practices, while bold colors with an updated, sophisticated look preview the future. Shop Ciranda Expo West also marks the official opening of Ciranda's new e-commerce site, designed for the needs of small- and medium-sized customers. The site offers an intuitive interface, streamlined ordering, and a comprehensive selection of Ciranda’s ingredients, including gluten-free flours and starches; syrups and sweeteners; cocoas and chocolates; coconut ingredients; oils and lecithin. It is designed for customers wanting to order quantities smaller than a pallet, allowing them to quickly shop, compare, and order. "As a company who was founded by a pair of spirited entrepreneurs, we have a soft spot for emerging and innovative companies. The new site makes us more accessible to them," Tournoy says.