Marimix Launches Crunch-Baked Snackmix and Unveils Head-to-Tail Rebrand Celebrated snack brand embraces wellness-focused product innovation after 29 years of baking with butter


Orange, California, March 1, 2022– Marimix® Company, Inc., award-winning snack maker and specialty food pioneer, announces the launch of Crunch-Baked Snackmix™, a line of six plant-based, gluten-free snacks that fulfills comfort-food cravings with approachable, clean-label nutrition. Premium pouch packaging in fresh, vibrant colors spotlights shareability and storytelling, all anchored by the brand’s warm and playful new logo. All flavors feature whole-grain puffs & pillows, petite pretzels and toasted quinoa, baked in a delicate glaze and tumbled in house-blended seasonings. For founder and CEO, Mari Fassett, the future of Marimix reflects her personal growth as a business leader, mother of three, and grateful survivor of a brain aneurysm in 2017. “The Marimix tradition has always been about sharing joy,” says Fassett. “But through raising my girls, and recovering from my aneurysm, I saw an opportunity and responsibility to champion everyday wellness for our customers. So we’re bridging the gap between making wholesome choices and carefree fun.” About Marimix: Positioned as an all-occasion snack, Marimix Crunch-Baked Snackmix redefines a comfort-food tradition with clean ingredients and uncompromising fun. Headquartered in Orange, CA, the company is proudly woman and minority-owned. Founded in 1993, Marimix was CEO Mari Fassett’s plunge into food entrepreneurship, scaling her addicting combinations of breakfast cereal and pantry favorites. The brand landed on-shelf at Target and Nordstrom before finding its sweet spot in DTC gifting. In 2021, Marimix invested in a purpose-driven pivot towards better-for-you products with Crunch-Baked Snackmix, a plant-based, gluten free snack mix featuring whole grain nutrition, zero artificial ingredients and a good source of fiber per serving. With bold, adventurous flavors inspired by the global pantry, Marimix delivers an elevated snacking experience made for wholesome, everyday enjoyment. Flavors available on
Marimix Company, Inc.Crunch-Baked, Nothing Fake.A better-for-you, fun-for-all celebration is waiting in every colorful pouch of Marimix Crunch-Baked Snackmix. We're on a mission to gather friends and bridge generations with a fresh take on a comfort-food classic. Our flagship collection of flavor-first, whole-grain snacks are crafted to fulfill real cravings without compromising clean ingredients. Every batch of Marimix is plant-based, gluten free and a good source of gut-friendly fiber per serving. Our commitment to carefree indulgence means you won't find any artificial nonsense in our pantry: no transfats or partially hydrogenated oils, no high fructose corn syrup, no pesky sugar alcohols and zero synthetic dyes or preservatives.From the sunny Marimix kitchen in Orange, California, Crunch-Baked Snackmix starts with a joyful jumble of textures and shapes: featherlight puffs, pluckable rice pillows and party-ready mini pretzels. Each piece is hugged in a crisp, delicate glaze, then tumbled in one of our vibrant, globally-inspired seasonings. Blended in-house from rich and zippy spices, aromatic herbs and specialty chili peppers, our flavors shimmer with irresistible flavors like real maple sugar, nutty toasted sesame oil, smoked Spanish paprika and warm Korintje cinnamon. A Heartfelt History The Marimix tradition was sparked by founder Mari Fassett’s childhood love for throwing together simple but brilliantly addicting combinations of breakfast cereals and pantry staples. These snacks became such a calling card for friends and family during every gathering and holiday that Mari was inspired to share her mixes with the world. Marimix was founded in 1993, with Mari fresh out of college and full of entrepreneurial spirit. With no real knowledge of the food industry outside of reminders to “please bring Marimix” to every party, Mari grew the brand from her home kitchen to national distribution through.Over the next two decades, Mari married her college sweetheart, Scott and the Fassetts welcomed three beautiful daughters. While Marimix hummed along as a mail-order staple, nurturing a strong family became the focus.In 2017, Mari survived a ruptured brain aneurysm, an event from which sadly 50% of people never recover. Weighing the facets of her life, Mari realized that the joy of bringing people together to savor old memories and create new ones was too fulfilling a purpose to leave behind. She dove back into Marimix with a full brand refresh; and doubled down on her mission: to reintroduce the Marimix experience in a way that was more clean, more inclusive and ever as craveable.Mari is a 4th generation Japanese-American, and proud to lead a woman-owned family business. The Marimix team is thrilled to share Crunch-Baked Snackmix with you and your customers.