Marimix Launches Crunch-Baked Snackmix and Unveils Head-to-Tail Rebrand Celebrated snack brand embraces wellness-focused product innovation after 29 years of baking with butter

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Marimix Company, Inc. · Virtual Booth

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Orange, California, March 1, 2022– Marimix® Company, Inc., award-winning snack maker and specialty food pioneer, announces the launch of Crunch-Baked Snackmix™, a line of six plant-based, gluten-free snacks that fulfills comfort-food cravings with approachable, clean-label nutrition. Premium pouch packaging in fresh, vibrant colors spotlights shareability and storytelling, all anchored by the brand’s warm and playful new logo. All flavors feature whole-grain puffs & pillows, petite pretzels and toasted quinoa, baked in a delicate glaze and tumbled in house-blended seasonings. For founder and CEO, Mari Fassett, the future of Marimix reflects her personal growth as a business leader, mother of three, and grateful survivor of a brain aneurysm in 2017. “The Marimix tradition has always been about sharing joy,” says Fassett. “But through raising my girls, and recovering from my aneurysm, I saw an opportunity and responsibility to champion everyday wellness for our customers. So we’re bridging the gap between making wholesome choices and carefree fun.” About Marimix: Positioned as an all-occasion snack, Marimix Crunch-Baked Snackmix redefines a comfort-food tradition with clean ingredients and uncompromising fun. Headquartered in Orange, CA, the company is proudly woman and minority-owned. Founded in 1993, Marimix was CEO Mari Fassett’s plunge into food entrepreneurship, scaling her addicting combinations of breakfast cereal and pantry favorites. The brand landed on-shelf at Target and Nordstrom before finding its sweet spot in DTC gifting. In 2021, Marimix invested in a purpose-driven pivot towards better-for-you products with Crunch-Baked Snackmix, a plant-based, gluten free snack mix featuring whole grain nutrition, zero artificial ingredients and a good source of fiber per serving. With bold, adventurous flavors inspired by the global pantry, Marimix delivers an elevated snacking experience made for wholesome, everyday enjoyment. Flavors available on marimix.com

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