Communicating Purpose on Pack

Exhibitor Presented Seminar
Business ResourcesSustainability


ON-SITE SEATING IS FIRST COME, FIRST SERVE. REGISTERING FOR EVENT DOES NOT SECURE YOUR SEAT. If you are not able to attend, this session will be available in the on demand library after the event.

A 2020 survey found that 55% of consumers look to on-pack messaging to understand if a package is recyclable, demonstrating the power of the package as a compelling communication channel. But what could this mean for other on-pack messaging? 

From certification logos and on-pack claims to new capabilities made possible through digitally connected smart packaging, on-pack messaging stands out as the most immediate and convenient way to educate your consumers while serving as a gateway to a wealth of digital knowledge.  

Join us for a panel discussion with industry experts to discuss how you can communicate purpose, drive change and engage with your consumers via effective on-pack messaging. Is this session, you’ll learn how can you tap into the power of the package, what should you watch out for when it comes to on-pack logos and claims, and what the future of connected packaging looks like.

*The views and opinions expressed in Exhibitor Presented Seminars are those of the exhibitor's and do not necessarily reflect the official policy or position of Natural Products Expo and New Hope/ Informa Markets.