How to Define Your Brand’s Verbal Identity

Wednesday, May 19, 2021 2:30 PM to 3:00 PM · 30 min. (Africa/Abidjan)
Conference Programming
Business School


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Many brands start with the development of their brand’s visual identity (logo, color pallette, packaging, web design). However, as your brand grows it becomes more important to codify your brand’s verbal identity which includes the brand positioning, differentiation, brand benefits, consumer target, brand values, brand personality, brand voice and tone – and more. In this workshop, we walk through how to define your brand’s verbal identity so that you can succinctly explain it to investors, plus brief marketing agencies, consultants, sales team members, and employees to ensure consistent and cohesive execution across all consumer touchpoints.