TruServ: Whole Food Servings You Can Count On

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Americans are on a mission to consume more fruit and vegetables. The COVID pandemic has reinforced their demand for real, whole food and better-for-you food options. That’s where TruServ® can help.

TruServ is a unique program that makes it easy to incorporate whole food fruit and vegetables that differentiate your product with substantiated on-label serving claims. TruServ offers your development team “piece” of mind to help meet the consumer demand for taste, convenience, and affordability.