Integrating digital and direct mail for attracting and improving customer conversion rates

Conference programming
Business Resources


Optimizing ROI on your digital marketing requires seamless connectivity with the customer. Direct mail with digital marketing integration attracts more customer attention and yields higher purchase conversion rates - all leading to increased ROI. Digital innovations have transformed Direct Mail. Direct Mail and Digital have evolved into a digitally intelligent, hyper targeted marketing tool that increases customer engagement.
This USPS presentation will focus on the driving forces behind every purchase, the customer journey and mail’s potential impact on these decisions.