The simple truth is this: we would’ve founded Nora just as an excuse to import seaweed snacks for ourselves. When taking trips to Thailand, Korea, Japan or China, we inevitably returned with our suitcases bulging with crunchy seaweed treats. But we never had enough to satisfy our cravings. Something had to be done. So rather than hoard all of this umami goodness to ourselves we decided to launch Nora to provide our favorite seaweed snacks to all of North America, home to the world’s most discriminating and adventurous snackers. One taste and we think your taste buds will agree that Nora is like a trip through Asia, no passport required.