No other industry suffers as much from the COVID-19 safety measures as events. Organizers still have no perspective on how their business can continue. It is also becoming apparent that people are afraid of being in larger crowds. Even concerts that apply all the necessary rules are not sold out at the moment. The immediacy and emotionality of a live concert are difficult to translate into digital spheres. Amongst the Hopeless are also promoters of international superstars whose shows cannot be financed without a large audience. Will they still exist post-Covid? Will we in the near future only experience concerts with masks and distance? What can companies do to adapt to the new normal? The panel discusses possible changes and necessary adaptations in the event industry.
