Keynote panel: Building the blueprint to a healthier messaging market

The messaging community has been beset with challenges, centred on OTTs diverting traffic away from carriers and aggregators. In some instances, this has triggered price hikes for SMS termination and increased fraudulent activity, damaging the perception of this communication channel. This panel will cover building trust, strategies to legitimately boost revenues and create a collaborative community with a joined-up approach to tackling fraud and creating better outcomes for customers.