2D and 3D Animation

Our designers can animate literally anything. Both 2D and 3D content is produced in-house, meaning we can also pepper animation and visual effects (VFX) in to our live action videos to give them flair and a little Ka Pow! All forms of animation lend themselves well to explaining and showing content which is otherwise hard to visualise. 2D Animation 2D animation is a cost effective, ‘flat’ style of motion graphics. Generally, 2D animations have a contemporary and popular look and can be designed to work exceptionally well on mobile devices. We integrate the use of block colours to aids their compression and streaming, and therefore helps the animation's playback quality. 3D Animation 3D animations require 3D assets to be built using CAD software, these assets are then animated using our swanky professional software, not the stuff John sells down the pub. Because 3D assets are, well, three dimensional in their design, they have the capability to be viewed from any perspective in an animation, enabling the camera to move through all 3 planes of movement in the video. 3D assets can range from a very simple ‘low poly’ construction, through to a stunningly lifelike level of realism using careful design, textures and lighting. Such complete control allows an object to be manipulated in any way that is desired, and for the object to be perfect and free from any ‘blemishes’. Neat eh?