BARILLA

Barilla is a family business, not listed on the stock exchange, led by brothers Guido, Luca and Paolo Barilla.

It was established by great-grandfather Pietro Barilla, who in 1877 opened a bakery in Parma. Today, Barilla is renowned in Italy and worldwide for its excellent food products. With its brands – Barilla, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello, Catelli, Lancia, Tolerant and Pasta Evangelists – it advocates tasty, hearty and wholesome nutrition, inspired by the Mediterranean Diet and the Italian lifestyle.

When Pietro opened his store 145 years ago, his main goal was to make good food. Today, that principle has become Barilla’s way of doing business, with 8,500 people working for the company and of a supply chain that shares its values and passion for quality.

Barilla’s purpose is constantly improving the products offered, encouraging the adoption of healthy lifestyles and ensuring access to food by keeping committing to reduce and offset CO2eq emissions, promoting sustainable supply chains and designing packaging to be recyclable.

Since 1987, a historical archive has been collecting and preserving the company’s 145-year history, now a resource open to all via the portal-museum www.archiviostoricobarilla.com, a testament to the journey of an icon among Made in Italy products and to the changes in Italian society.

For further information, visit: www.barillagroup.com; Twitter: @barillagroup; LinkedIn: Barilla Group