Channel Sales Incentive Solution

Client’s Needs: Client operates on a product distribution basis to retailers who display products from multiple brands. Client seeks to incentivise the sales staff to sell more of its branded products than the competition's product. Our Solution: - Awarding of incentive points based on number of items sold that can be verified via the uploading of receipts via customised CERRA Points mobile app. Business Impact: - Over 30% year-on-year growth in sales numbers - Reduced administration and marketing costs via automation of receipts uploaded and AI based approvals - Client is able to gather data on their sales from more than 4,000 receipts submitted weekly and to implement real-time campaigns to boost sales from the data. - Average of 8 special campaigns launched per year like top sellers, lucky draw etc. Trade Marketing Managers have reported greater satisfaction from their clients; resulting in platform being launched in Singapore, Thailand and Europe after being first introduced in Malaysia