Customer Loyalty for Leading Insurer

Client's Needs: Client wanted to reward their loyal customers for renewals and new customers for purchasing insurance policies. They needed a system where marketing campaigns could be seamlessly organised and digital vouchers (instead of physical vouchers) sent out to their customers through SMS and/or emails. Our Solution: Provided client with SPUR, a web-based platform to send digital vouchers to regularly and directly reward customers for renewalsand for marketing campaigns Business Impact: - Operational efficiency and time-savings of 4 man days every month per campaign with end-to-end digitisation of customer rewarding process. No more counting of physical vouchers - Cost savings by eliminating need for courier fees of sending physical vouchers to each customer - Disbursed over AED 1,000,000 worth vouchers within 6 months of launch