CIM Tailored Training Solutions - Joanna Orphanou, Channel Marketing Manager, O2

O2 wanted their partnering businesses to have a deeper understanding of marketing as a whole. They were already providing marketing support on their products and services, but were looking for training to improve their partners’ confidence when designing, running and measuring their marketing campaigns. With such a diverse range of partners covering small start-ups, through to big businesses with dedicated marketing departments, it was hard to ensure the training would be of value to all of them. The training solution for O2 needed to cover the full breadth of marketing. O2 completed five CIM training workshops over six months; Using insight to Drive strategy, Introduction to Marketing Metrics and ROI, Fundamentals of Marketing B2B, Introduction to Digital Marketing and Principles of copywriting and were extremely happy with the results. They found CIM training much better than their previous provider due to customisable content based on their requirements, engaging delivery methods, flexible locations and value for money.