Copperberg's annual pricing event has consistently stood out as a premier gathering for the pricing community. Widely recognized as "Europe's friendliest pricing conference," our events have become a staple for those seeking insights from leading pricing experts in the manufacturing industry.

In the evolving landscape of the manufacturing sector, price modeling has gained increasing significance. As we transition towards a more service-oriented approach, consumer perspectives have reshaped our identity as customers, elevating our expectations significantly. Moreover, we find ourselves grappling with the challenge of balancing value and price, particularly in incorporating intangible elements into our pricing strategies. The imperative is not only to involve commercial departments in aligning initiatives but also to elevate the pricing function from a reactive role to a proactive steering function.

This year, our focus will be on delving into the intricacies of value-based pricing and its integration with sales strategies. We'll explore how to navigate the path towards the commercial excellence model.

Be sure to join us and become part of Europe's friendliest pricing community this year!