Barking & Dagenham LBC

This award is open to a single council or where appropriate a partnership of councils, or a council-owned company. Private sector partners can enter on a council’s behalf, with the permission of the council itself. The communications function is more integral to what councils do than ever. There is increasing need to influence behaviour in relation to, for example, recycling, transport, looking out for older neighbours, or reinforcing public health messaging – including with regards to Covid. And there is the importance of building trust in the difficult decisions councils have to take in these challenging times. Campaigns can make a significant contribution to achieving these objectives, and this award is designed to showcase councils’ expertise in this area.

Environmental issues like litter, untidy gardens and fly-tipping have recently plagued London boroughs and other parts of the country. With one of the highest household waste rates in London alongside one of the lowest recycling rates, and ongoing enviro-crime, addressing these issues would be undoubtedly challenging for a place like Barking and Dagenham. Through its success, the Cleaner B&D campaign has become the cornerstone of a new reciprocal relationship we’re developing with our residents, where everyone has a part to play and by working together, we can achieve great things for our borough.

The Local Authority is the leading local government podcast from LGC and TPXimpact. Each month we will bring together leaders and changemakers from within and around local government to discuss the most significant social challenges facing the sector. TPXimpact is a change consultancy on a mission to deliver impactful, sustainable digital outcomes that make a positive difference in how individuals and society experience the world. Bringing together leading transformation specialists, we started with the belief that organisations should make a positive difference in people’s lives. Our multidisciplinary teams use technology, user-centred design and data to deliver better results, improving outcomes for individuals, organisations, communities and society. This is transformation that matters.