Packaging Design Psychology

Dr. Andrew Hurley is an Associate Professor of Packaging Science at Clemson University. Andrew coordinates the packaging design curriculum, manages an internationally recognized consumer behavior research lab, and has delivered over 100 presentations on package design globally.

Andrew’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40% for small and large businesses. The success of his lab catalyzed the formation of Package InSight, a full service package design and testing company in Greenville, SC.