Zenique Inc

Company Description

Zenique Inc. is a 100% Liberian-owned FMCG company delivering affordable, high-quality essentials across West Africa. Leveraging strong brand trust from its flagship Snug products, the company focuses on scalable, inclusive solutions that improve everyday health, nutrition, and dignity for low- and middle-income households.

Countries of Operation

Liberia

Ownership of Company: Other (please specify) - Government Proposed

Number of years since incorporated

5

Project Pitch

Snug Baby Sachet Cereal: Zenique Inc. is launching Snug Baby Sachet Cereal, an affordable, single-serve infant cereal designed to address malnutrition among low- and middle-income families in Liberia. By introducing a first-of-its-kind sachet format for baby cereal, the project removes cost, waste, and access barriers associated with traditional large tins, while aligning with daily purchasing behaviors. The business operates on a high-volume, low-margin FMCG model, leveraging the proven sachet economy across West Africa. Products are priced for mass-market affordability and distributed through clinics, pharmacies, community shops, local markets, and door-to-door agents. Zenique Inc. benefits from strong brand equity and an existing distribution network built through its flagship Snug sanitary napkin brand, enabling rapid market penetration and reduced go-to-market risk. Operations focus on efficient sourcing, standardized production, hygienic single-serve packaging, and strict compliance with national and regional food safety standards. Local sourcing of grains is prioritized to reduce costs, support smallholder farmers, and improve supply-chain resilience. The model is highly scalable, with Liberia as the launch market and planned expansion into neighboring West African countries, delivering both strong financial returns and measurable public health impact.

Team

Zenique Inc. is led by an experienced, execution-driven management team with a strong background in FMCG operations, market expansion, and brand building. The team combines local market insight with proven operational expertise, enabling efficient scaling, strong distribution, and trusted delivery of affordable, high-quality consumer essentials across West Africa.

Type of Project

Private Company project

Stage

Established (mature)

Annual Revenue (in EUR)

50.000 - 100.000 EUR

Number of employees

1-10

Total Project Cost (in EUR)

1,700,000 EURO

Financing needs (in EUR)

1,700,000 EURO

Type of financing needed

Equity; Grant

The Company is looking for:

Financing

Planned allocation of fundraising capital

Expansion (expanding an existing activity)