TransUnion

TransUnion’s marketing solutions business, TruAudience™, transforms marketing & media effectiveness with consumer insights and marketing mix modeling for marketers.

TransUnion TruAudience™ marketing solutions support category-leading brands transform marketing effectiveness to deliver business performance with a blend of consumer insights, Marketing Mix Modelling (MMM), and consulting. TransUnion’s TruAudience™ Marketing Mix Modelling (MMM) enables marketing leaders to develop the case for performance and brand marketing investment to external and internal stakeholders including the C-suite. Through TruAudience™, we deliver the best models, measurement strategy, and guidance so marketing teams can effectively predict, plan, monitor, direct and measure the impact of their marketing activity. Our partnership with leading brands has enabled them to transform their marketing effectiveness programs to better measure, understand, optimise.