Personalisation of the travel journey

The airport and wider travel industry is focusing on personalisation and customisation. Airports can use technology and data to create more tailored experiences for their passengers, from wayfinding, to personalised recommendations and specific alerts about their journey. By putting the passenger at the centre of their travel experience, airports aim to create more loyal customers and provide a more enjoyable and seamless journey. This approach can also help airports differentiate themselves in a crowded market and attract new passengers who value personalised experiences. In this session:

• Discover the new ways that airports are engaging with their passengers in order to improve their experience and drive new revenue opportunities
• Hear how airports are improving passenger engagement and building loyalty, whilst reducing acquisition cost
• Learn how airports are leveraging technology to provide wayfinding and personalised offers and recommendations.