Fan Activation

Fan Activation builds a 360° view of registered fans and generates new multichannel campaigns based on this data. Collecting first party data from across an organisation’s digital channels or platforms, Fan Activation can be used to build single customer journeys that are more targeted and successful. As users register information across different parts of the digital ecosystem, Fan Activation keeps track of all this data and incorporates business analytics to build a complete picture of how digital communities are behaving. This can then be used to design programmatic campaigns featuring automated triggers that can convert visitors into registered users. As well as building a more personalised and profitable relationship with fans around the world, Fan Activation can be used to drive returns for sponsors or partners via more effective marketing or ecommerce campaigns.