Digital Ecosystem

Among its solutions, LaLiga Tech allows organisations to launch their own streaming platform, create unique apps and games, generate real-time match data and protect online content from piracy or fraud. Crucially, all solutions are interconnected through a single, data-based ecosystem, meaning vital information about fan behaviours can be shared across the whole organisation. At the centre of the ecosystem is a business intelligence and analytics platform that analyses data from all products that have been connected. The power of this ecosystem is that it allows for the connection of any digital asset (OTT, web, app, ecommerce and more) or platform in an easy way. Using telemetry and single sign-on authentication, the ecosystem captures real-time data from all the digital assets. The ecosystem also takes into consideration and stores the GDPR consents of fans. With data from fans, competitions and content analysed collectively, along with other sources like social media, business analytics teams can build a 360º view of each individual fan and create several segments based on their behaviour and activity that allows for personalized communications that take into account personal preferences and interests. In additon, teams can analyse the performance of key competition processes to identify new efficiencies and their impact on other parts of the business. The ecosystem can integrate any own- and third-party solutions in an easy and modular way adaptable to the needs of each customer. Having created growth for LaLiga, its ecosystem is now used by other leading organisations in sports and entertainment as they enter the next stage of their digital transformation. This makes LaLiga Tech the only technology offering designed exclusively for the sector, by the sector.