The Consumer Response: Retail and Live Sports Shutdown

The Consumer Response: Retail and Live Sports Shutdown

Thursday, July 16, 2020 10:05 AM to 10:30 AM · 25 min. (Africa/Abidjan)

Information

As betting shops reopen and live sports returns to our screens, what changes to betting behaviours were observed during this time? Which products benefitted from the lockdown and how do you adapt your data and communications strategy accordingly? How can we use the data collected during this time to help us moving forward?

Ivan Liashenko, Chief Marketing Officer, Parimatch

Quick Take with Betconstruct:

A look at the return of live sports and how having a diversified portfolio with esports, virtual sports and live sports means that operators can future proof their portfolios and keep a competitive edge.

Anna Poghosyan, Head of Business Development, BetConstruct

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