Solutions Showcase: Formulating for Texture: Ingredient Strategies to Align Sensory Experience with Consumer Demand

Texture is one of the most influential factors in consumer preference and repeat purchase decisions. From crispy and crunchy to soft and chewy, the sensory expectations around texture vary by product type, region, and demographic—but consistently shape product success. This session will explore how Ingredion combines consumer insights with technical formulation expertise to help developers achieve specific textural goals. Attendees will learn how ingredient systems can be tailored to create the perfect crispy bite in savory food products. This presentation will also examine global market trends, highlighting how textural preferences influence product positioning and innovation strategy. Through case studies, the session will showcase real-world applications where texture was a critical differentiator in both function and consumer appeal. Developers, marketers, and R&D professionals will leave with a practical framework for integrating texture into product design, helping them deliver more satisfying, differentiated eating experiences.