Interactive discussion group 6: From firefighting to foresight: Designing equitable access in primary care
Thursday, October 9, 2025 11:40 AM to 12:40 PM · 1 hr. (Europe/London)
Kings Suite
Interactive Discussion Group
Information
Join this intimate and focused small-group discussion to share experiences with senior colleagues and get your pressing questions answered. Bringing together 8-10 participants, ensure you sign up early to secure your place at your preferred table.
- How do we design multi-channel access (phone, digital, in-person) so it works for everyone — not just the digitally confident?
- What builds real trust in digital tools among patients and clinicians — and what risks undermine it?
- What would it take for neighbourhood-based care to truly shift the system from reactive firefighting to proactive support?
- How can automation, AI, and voice agents free up GP time without losing the human connection patients value?


