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Marketing Manager
Job Board
Information
Job Title: VP of Marketing
Type: Fulltime, in-office
Location: Charlotte, NC (South End)
Job Description
We are a software development firm committed to delivering cutting-edge solutions. As we embark on an exciting phase of growth, we are seeking a strategic and results-driven Vice President of Marketing to join our leadership team.
Responsibilities
Team and Process Building:
- Establish and lead a high-performing marketing team, recruiting top talent to support our strategic objectives.
- Develop and implement streamlined marketing processes from the ground up to ensure efficiency and scalability.
Demand Generation:
- Devise and execute comprehensive demand generation strategies to drive awareness, engagement, and conversions.
- Utilize data-driven insights to optimize campaigns and lead generation efforts.
Digital Marketing:
- Oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
- Leverage digital platforms to enhance brand visibility, user acquisition, and customer retention.
Strategic Planning:
- Collaborate with cross-functional teams to align marketing strategies with overall business objectives.
- Develop and implement strategic marketing plans
Budget Management:
- Manage and allocate marketing budgets effectively to maximize ROI and achieve set KPIs.
- Provide regular reporting and analysis of marketing performance.
Market Research:
- Stay abreast of industry trends, competitive landscapes, and emerging technologies to inform marketing strategies.
- Conduct market research to identify new opportunities and areas for growth.
Qualifications
- Proven experience (8+ years) in a senior marketing role, preferably within the technology or software development sector.
- Demonstrated success in building and leading high-performance marketing teams.
- Strong expertise in demand generation, digital marketing, and campaign optimization.
- Strategic thinker with the ability to translate business objectives into actionable marketing plans.
- Excellent analytical skills and a data-driven mindset.
- Exceptional communication and leadership skills.