Plenary | Building a customer-centric, data-driven culture

Sala 2
Big Data & Analytics


Content available only for Executive, Professional and Full Pass categories.

Key topics:

- Better data, not big data - data quality as a crucial point in extracting insights

- Governance and data management

- Development of data-based business strategy

- Data decentralization - teams managing their own supply and consumption

- Providing a secure environment where customers feel comfortable sharing their data

Moderator: Irene Barella, Editor, Inforchannel


Leandro Fernandes, Head of Analytics, Lojas Riachuelo   

Claudia  Anania, Head of TI, Butantan   

Luciano Oliveira, Data Governance Director, Claro

Marcos Wenna, Sales Director, Denodo