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Key points:

- Customer-centric: basis of procedural mapping

- Cognitive automation in business operation processes

- RPA consolidating baseline data for more advanced predictive process analysis by AI

- When to implement RPA and when to use Artificial Intelligence?

- Implementation challenges \ ROI

Moderator:

Cristiane Tarricone, Advisor, Instituto Colaborativo de Blockchain

Participants:

Daniela Eichler, Global Head of Productivity, Digital Business Solutions, BAT - British American Tobacco

Kelly Christian Camelo Teixeira, President Director, ArcelorMittal Sistemas 

Laerte Sabino, CEO, Icarotech