Optimizing the Smart TV Experience

Optimizing the Smart TV Experience

Whitepapers

Information

This whitepaper, developed in cooperation with applicaster highlights the evolution of video and the TV in the home, the role of technology in pushing the smart TV further to the forefront of the in-home video viewing experience, the impact of COVID-19 and disruption on video consumption, and the future state of the smart TV experience. It also addresses the importance of integrating a video offering within the smart TV app ecosystem to help drive content discovery and create an optimal user experience that better attracts, engages, and retains video customers.
Link to Download
http://www.parksassociates.com/whitepapers/smarttv-exp
Parks AssociatesParks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions. Scope of Research  Global markets for IoT industries    Features and differentiation    Innovations and disruptive technologies    Market participants and company profiles    SWOT analysis    Customer preferences and purchase intentions    Consumer behavior and usage habits    Adoption and price sensitivity    Consumer segmentation    Optimal bundles    Channel dynamics    Market trends    Market sizing & forecasts    Value chain analysis    Branding

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