Improving OTT Customer Engagement with Smart Data

This whitepaper examines the key phases of the OTT consumer journey and how data is used to best acquire, engage, and retain customers. This whitepaper also examines how leading digital media and entertainment organizations are achieving success utilizing smart data through their customer engagement programs. The OTT video examples detailed in this whitepaper can be applied to adjacent media and entertainment markets in gaming, audio, consumer publishing, business information subscriptions, and new digital media.