I-Plan Breakfast Briefing | A Continuous S&OP Model for 24/7 Paper Operations

I-Plan Breakfast Briefing | A Continuous S&OP Model for 24/7 Paper Operations

Wednesday, March 11, 2026 8:30 AM to 9:00 AM · 30 min. (Europe/London)
First Floor | Meeting Room 10&11
Breakfast Briefing

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Your Mills Run 24/7 - Why Doesn’t Your S&OP? Paper operations balance fibre supply, energy volatility, asset utilisation, grade mix, and customer demand in real time. Yet Sales & Operations Planning still follows a monthly cadence shaped by human and system constraints rather than operational reality.

Join this session as Jack Cheesbrough, CEO of I-Plan, explores a forward-looking vision for continuous S&OP in the forest products industry.

We’ll examine how real-time mill data, AI forecasting, digital twins, and prescriptive analytics could enable event-driven planning that senses disruptions, simulates scenarios, and recommends optimal responses. With governance driven by business rules, KPI hierarchies, and exception management, leaders can align continuous production with continuous decision-making.


I-PlanI-Plan is a specialist provider of Sales & Operations Planning (S&OP) solutions and consulting services for the pulp, paper and packaging industry. With roots deeply embedded in the sector, we help manufacturers align demand, supply and operations to improve performance, resilience and profitability. For more than 25 years, leading paper and packaging producers have trusted I-Plan to support their planning processes. Our customers include some of the world’s largest manufacturers, such as Smurfit Westrock, DS Smith, The Navigator Company, Saica and Billerud, alongside many other regional and global leaders. At the heart of our offering is AI-driven demand forecasting and scenario planning, designed specifically for the complexities of fibre-based industries. Our solutions enable planners and decision-makers to anticipate market shifts, manage volatility, and respond with speed and confidence. Combining advanced technology with deep industry expertise, I-Plan helps organisations optimise S&OP, streamline operations, and make better, data-driven decisions across their supply chains. Learn more at www.iplanworld.com

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