Aromyx
Information
Perception Defined
"Aromyx is a biotechnology and data company focused on the human perception of taste and smell. Digital tools have revolutionized the photo, video, and music industries, yet food, beverage, and fragrance technology have remained relatively stagnant. While we can measure light and sound waves to understand how people perceive these inputs, a similar understanding of taste and smell has been elusive because the industry relies on imprecise, subjective human responses.
Aromyx addresses this problem by isolating the receptors in the nose and tongue that detect specific chemicals and communicate with the brain. Objective measurements of taste and smell by these receptors underlie machine learning models to help companies reformulate and recommend products more efficiently, cut R&D cycles in half and help new products get to market faster. Aromyx also assists in designing fantastic new products that do not occur in nature, enabling healthy, sustainable, ecologically friendly improvements over current consumer offerings. "
