The consumer tastes, behaviours and budgets driving healthy, innovative and sustainable food and drink solutions

This session will feature a curated panel of food industry experts and professionals who will explore strategies to leverage consumer trends such as healthy ageing, gut health, mental wellness, and protein-rich diets. They will also discuss the integration of sustainability principles into new product development (NPD) and reformulation processes, highlighting the significance of transparency, social impact initiatives, and compelling storytelling to gain consumer trust and support.