The ultimate disruption of covid-19 that seismic shift consumer behavior and market trends
Information
As we know in spite of raising in economic issue both micro and macro, covid-19 also affects the food and beverage players, due to its significant impact in changes of consumer behavior, thus change in market trends, which we can read in the dynamic market recently. Both, consumer behavior and market trends need to be understand by manufacturers to create a correct strategy to be sustain, as important as the new players to determine their entering strategy.
PT. Jerindo Sari Utama, who has experience more than 45+ years in the market as distributor, and recently, launched its own ingredient products, runs this round-table discussion to share its best understanding on the above phenomena and discuss on strategies to adapt and win the business to ensure the sustainability.
We encourage those who have the same concern to join this round-table discussion and share thoughts, which hopefully will be useful for the industry to use this difficult situation as an opportunity to be explored rather than a problem