How ROI Looks Different in a Hybrid World

“Hybrid” is already a buzz word for 2021… but how can you really have a successful event when you’re trying to reach people in-person AND online? In this session, CNTV’s Carrie Ferenac will lead a candid discussion about what show organizers need to consider before for their next hybrid event. Topics will include: Should the events be simultaneous? How can hybrid events be used to generate revenue? How can we connect buyers and sellers in multiple environments?