Treasure Maps and Minefields: How the way you create and evaluate new product ideas can benefit from a structured approach

Alan will set out to show how mapping out the space in which you’re innovating can lead to a wider spread of innovative ideas from your ideation process, better product ideas, and better technical solutions. Used wisely, these sorts of techniques also provide a great framework for circumnavigating the patent minefields that competitors create.

His talk will be illustrated to show examples of innovation mapping in practice.