BetterBriefs: when it comes to briefs marketers and agencies are on different planets & Closing remarks

New evidence


The first ever global study – with over 1700 respondents, into the shortcomings of marketing briefs. The project reveals uncomfortable truths about the misalignment and miscommunication between marketers and agencies. The data revealed in this global launch session is the first step into creating better briefs which will lead to better, more impactful work and less time and money wasted.