Omnichannel shopping experience made easy! What e-commerce and content teams should be aware of. (IBM iX & CoreMedia)

Consumer behavior is constantly changing. Not just since COVID-19, more and more consumers look for their products and services online, to order them online or to buy them in stores. This hybrid consumer behavior is forcing companies to rethink the customer experience and to break new ground to meet the needs of “Reimagined Customers”. What is needed are shopping experiences that fit every conceivable situation, regardless of whether customers are at home, stand at the bus stop or are in a physical store. IBM iX and CoreMedia will discuss how to master personalized brand experiences optimized for business that drive conversion and sales across all channels.