OWM Panel: 3rd Party Cookie-Out - what is the situation on the market?

How can cross-marketer, cross-browser, cross-device, and cross-session digital advertising campaigns be purchased, targeted, optimized, and measured in the future if Google's Chrome browser now also wants to block 3rd party cookies from the end of 2023?

• What can advertisers do, what should they do?
• What is the current state of the digital advertising market in terms of making overarching digital marketing as simple as possible?
• What solutions are being offered or developed by technical service providers in relation to the expected changes?
• What is a realistic assessment of the technical solutions and the strategies of digital marketers?

A study commissioned by OWM and distributed exclusively to members at the beginning of August dealt with this topic and other questions. At the OWM panel, the findings of the study and the state of the market will be discussed with various market participants.