What do you do when change and disruption hits your brand like a head on collision? Whether the pandemic has affected your business positively or negatively, we’ve all had to adapt in the face of accelerated digital trends and new patterns of behaviour. Like all disruption, the stakes are high + there will be winners + losers. So what can you do to adapt, survive and thrive? With much smaller budgets than its rivals, Burger King has decided not to spend its way through the pandemic by ramping up its paid media investment. This whopper of a session will explore how Burger King has used innovation, agility and clever creative to turn disruption into brand equity, social hype + commercial opportunity.