Quality + Attention = Outcomes: Powering Performance in the Age of Privacy

They say that necessity is the mother of invention. This is definitely true in ad tech. Ensuring media quality and optimizing performance across all advertising campaigns is becoming increasingly challenging for brands as data privacy regulations begin to tighten. That’s why it’s vital for advertisers to establish a baseline of media quality across their campaigns to protect brand equity and reduce media waste. From there, it’s time for new thinking and innovation when it comes to audience targeting and performance measurement. This means embracing a “privacy by design” approach to media buying and measurement.  

In this session, we’ll help you understand how to do that by providing use cases and examples with the well-known beverage brand, Bacardi, and their agency partner, OMD. The masterclass will focus on:

• Establishing a single quality “currency” across campaigns 

• Examining privacy-friendly approaches to targeting and scaling audiences 

• Capturing and capitalizing on key attention metrics to predict and drive performance