Cut third-party cookies from your marketing diet.

Cut third-party cookies from your marketing diet.

Masterclass
2021

Information

Why marketers must look elsewhere for customer insights.

Third-party cookies fueled over two decades of digital marketing growth. Now the crumbling cookie is hampering marketers' ability to identify, target and serve audiences.

Marketers must find new ways to personalize messages, optimize campaigns and measure performance.

Discover why brands can't afford to take a "wait and see" approach, but must plan now to overhaul personalization methods.

This webinar will help you:

  • Understand implications of data deprecation.
  • Explore identity resolution strategies.
  • Adjust measurement and attribution techniques.
Topics
Artifical IntelligenceCustomer ExperienceData & Analytics
Session Language
en
Channels / Stages
All SessionsMC4

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