Post-Cookie-Ära – Der Weg in eine goldene Zukunft für Verbraucher und Wirtschaft?

Post-Cookie-Ära – Der Weg in eine goldene Zukunft für Verbraucher und Wirtschaft?

Masterclass
2021

Information

In der Diskussion um das Auslaufen der Third-Party-Cookies gibt es verschiedene Initiativen, um weiterhin digitales Business zu ermöglichen, z.B. die Privacy Sandbox / Project Rearc / Contextual Targeting / ID-Lösungen. Dieses Panel soll die aktuell eingeschlagenen Wege für die Branche beleuchten und einen Einblick in Alternativen geben.

Topics
Data & AnalyticsOnline AdvertisingTracking & Targeting
Session Language
de
Channels / Stages
All SessionsBVDW Masterclasses
Bundesverband Digitale Wirtschaft (BVDW) e. V.The German Association for the Digital Economy (BVDW) is the ideational und professional partner as well as the owner of the DMEXCO brand – with special participation of the Circle of Online Marketers (OVK). We represent the interests of companies that operate digital business models and whose value creation is based on the implementation of digital technologies. As the driving force, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy towards politics and society and campaigns for the creation of market transparency and framework conditions that encourage innovation. With figures, data and facts, its network of experts provides orientation for a central area of the future. Besides DMEXCO and the German Digital Award, the BVDW organizes a multitude of professional events. With members from many different industries, the BVDW is the voice of the digital economy.

Registered attendees

Alexander Weißenfels
Alexander Weißenfels
VP DACHAdform
Alexandre Merk
Alexandre Merk
Head of Data Driven Advertising and DevelopmentRingier Advertising
Alwin Viereck
Alwin Viereck
Head of Product ManagementUnited Internet Media GmbH

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