Next-Gen Mobile Advertising: Zielgruppenansprache im Mobile-First-Zeitalter

Next-Gen Mobile Advertising: Zielgruppenansprache im Mobile-First-Zeitalter

Masterclass
2021

Information

Mobile Plattformen wie Snapchat, TikTok, Instagram oder Clubhouse sind allesamt bildgetrieben und spielen, da sie eine für viele Brands relevante Zielgruppe ansprechen, eine bedeutende Rolle in der Omnichannel-Marketing-Strategie von Werbetreibenden. Braucht es neue Formate für die (bewegt-)bildgetriebenen Plattformen auf mobilen Endgeräten und ihre spezifischen Zielgruppen, um erfolgreiche potentielle KundInnen zu erreichen? Welche weiteren Besonderheiten gilt es für Next-Gen Mobile Advertising zu beachten?

Topics
Content MarketingMobile & App EconomyPersonalization
Session Language
en
Channels / Stages
All SessionsBVDW Masterclasses
Bundesverband Digitale Wirtschaft (BVDW) e. V.The German Association for the Digital Economy (BVDW) is the ideational und professional partner as well as the owner of the DMEXCO brand – with special participation of the Circle of Online Marketers (OVK). We represent the interests of companies that operate digital business models and whose value creation is based on the implementation of digital technologies. As the driving force, guide and accelerator of digital business models, the BVDW represents the interests of the digital economy towards politics and society and campaigns for the creation of market transparency and framework conditions that encourage innovation. With figures, data and facts, its network of experts provides orientation for a central area of the future. Besides DMEXCO and the German Digital Award, the BVDW organizes a multitude of professional events. With members from many different industries, the BVDW is the voice of the digital economy.

Registered attendees

AR
Aisyah Razley
Online Marketing ManagerLilienthal Lifestyle GmbH
Alexandre Merk
Alexandre Merk
Head of Data Driven Advertising and DevelopmentRingier Advertising
Alwin Viereck
Alwin Viereck
Head of Product ManagementUnited Internet Media GmbH

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