User-driven product development, powered by text analytics

What startup literature has been preaching for years is common sense nowadays for most companies: Be close to your customer. Our guest Kilian Hughes, director of Research at the German streaming startup Joyn, has embraced this principle. Verbatim feedback is maybe the most valuable source of guidance for product development. Not only because it's unbiased, but because today's users expect products to evolve rapidly and companies to listen.
We will show how to collect the voice of the customer at scale, treat it with text analytics and distribute the resulting insights within your company. The emphasis lies on showcasing concrete procedures & tools, with Joyn serving as best-practice example