DXP explained: Learn about today’s most important approach to MarTech (IBM iX & Magnolia)



Digital experience platforms (DXP) have become a technology cornerstone for organizations looking to bring their digital experience to the next level. Yet, planning, selecting, and implementing the right technology stack to build a suitable DXP can be tricky. The list of challenges ranges from a complex and confusing vendor landscape to integration issues to cultural barriers. In this masterclass, we discuss the nuts and bolts of DXPs from underlying technological concepts to typical implementation hurdles. With lots of practical examples you will gain the know-how to confidently talk about DXPs and help your organization to take the right decisions.

Customer ExperienceDigital TransformationE-Commerce
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All SessionsMC4