The Rise of Retail Media and What it Means for Brands

The Rise of Retail Media and What it Means for Brands

Masterclass
2021

Information

Seemingly overnight an entirely new category of advertising has emerged - Retail Media. Retail Media includes advertising on sites such as Amazon, Allegro, Zalando and many more and is the fastest growing part of the digital advertising market. But success here for Brands is anything but a sure thing as brands need to balance the desire to be everywhere with the need to be profitable. 

 

In this session with Link Walls, ChannelAdvisor’s vice president of digital marketing strategy, you’ll learn how to: 

- Streamline and manage your advertising efforts across marketplace and retail media sites

-  Leverage automation to optimize key components of your campaigns (e.g., bids, ads, keywords) 

- Help drive visibility and improve your ad spend effectiveness

- And more

Topics
Data & AnalyticsDirect MarketingE-Commerce
Session Language
en
Channels / Stages
All SessionsMC5
ChannelAdvisor GmbHChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimise the world’s commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Zalando, Google, Facebook, and hundreds more.  

Registered attendees

Julia Wittich-Sauer
Julia Wittich-Sauer
Director Business DevelopmentCriteo GmbH
Nadra Dualeh
Nadra Dualeh
Business Development Representative DACHChannelAdvisor

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