Performance Marketing At Peak: How Publishers and Retailers can seize the Q4 ecommerce opportunity

Peak shopping in Q4, underpinned by major ecommerce events including Black Friday, make it the key period for publishers and retailers alike to achieve fantastic performance marketing results.

But with everyone cashing in on the explosion in ecommerce, edging out the competition, winning new customers, driving incremental sales and ensuring you come out on top is a big challenge.

Fortunately, Connexity’s work with an international network of publishers and retailers including including Condé Nast, Hearst, Mano Mano, Metro and Deichman, enables it to reach 100 million shoppers every month, putting it in a privileged position to elaborate on the strategy, tactics, best practice and insights players across performance marketing need to outperform competitors in 2021.

In this session, Retailers will learn how to leverage different channels to drive customer acquisition and best practice on promotional strategies in peak, while Publishers will gain strategies for success around major ecommerce events and best practice from top publishers for commerce content in this vital shopping season.