How to convert your customers into lifelong loyal fans

Masterclass
2021

Information

Customer engagement and advocacy are not only a key indicator of customer experience excellence, but also the best strategy to deliver commercial value and growth. Sports franchises, for example, are developing new landscapes that open new opportunities to reach new fans/customer all over the world. In an era where data is reigning supreme, sports are entering the experience economy and to engage fans like never before. Join this masterclass and learn how to build your own fanbase from the sports industry’s use of data and technology, and to deliver unrivalled global fan experiences that can apply to every kind of business.

Topics
Customer ExperienceDirect MarketingOnline Advertising
Session Language
en
Channels / Stages
All SessionsMC1

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